UNDO Labs is a design and innovation studio that reconfigures our environmental relationship with man-made products. The first product is UNDO Laces, tackling the carbon footprint generated by the shoe industry with a unique carbon offset strategy, coupled with a sleek, custom-made shoelace design.
You can also find the successfully completed Kickstarter project here!
Scope: concept design, storytelling, product design, branding design, business model design, user experience design
Status: continuing | 2014 - current